Branded

We had a great five year celebration party this past Friday night with Upward Flag Football. We had great help from the Va. Baptist Disaster Team (no, we didn't have a disaster) in cooking large amounts of food, as well as the Outdoor Ministry Team of Cool Spring Church (see http:trophytalk.blogspot.com).

In part of the celebration, we painted the Upward "U" and the number "five" on the fields for the kids during game day. It was local branding at its best. It was our way of promoting Upward and doing something different for game day to remind people this was our fifth year celebration.

Branding your logo and getting it out for others to see is a great tool. It promotes who and what you are about as a ministry or organization. The logo non-verbally communicates your message. We have several logos we use in our Rec Ministry that promote the main mission of Cool Spring Recreation as well as sub logos for particular areas.

In thinking about branding, we have to ask ourselves, "What are we, as individuals, branding?" When people see us, do they see who or what controls us? Are we reflective of the Christian nature that Jesus speaks of in the New Testament? A simple logo verse is found in 1 Corinthians 10:31 - Whether you eat or drink, whatever you do, do it for the glory of God. As a follower of Christ, remember someone paid the ultimate price for your logo. Someone poured out sweat and tears over it. Someone created the perfect design for it. That someone was Christ, therefore, promote it well.